A trio of courses covering the essential stages of dynamic account management, starting with the pitch. All three courses encourage participants to work on their actual clients, with plenty of practical work and real-life scenarios to ensure concrete and practical results.
"Very good - strong knowledge, great communicator, asked searching questions. Very worthwhile" Marketing Director, IT company
PR Skills
A variety of courses developed for all levels of agency professionals as well as for in-house PR, marketing or channel personnel. The courses take you from the very basics of PR to topics such as management, strategic PR and creative thinking. The sessions are designed to enable you to take away tools and techniques that can be applied immediately.
"Very knowledgeable and friendly, willing to discuss any issues raised and helped with tips for dealing with clients and journalists." Account Executive, specialist PR consultancy
Management Skills
For managers of people and campaigns. The courses, detailed on the left, help you to understand and be able to implement successful management techniques and remain sane!
"I had very little knowledge of how to write a PR prior to the course. I have a much clearer understanding now which will be very beneficial." Marketing Assistant, consumer publisher
"Great to work on a press release that is relevant to subject/area." Account Manager, consumer PR consultancy
Media Relations Training
Talking to the media requires specific skills and understanding. These courses are run by journalists to give you and your clients the confidence to successfully get the message across.
"His knowledge was excellent and his training skills daunting. He showed in the 3 interviews 3 very different approaches." Senior Consultant, PR consultancy
Media and PR Law
Media law applies to PRs just as it does to journalists. UK media law is a minefield of special cases and wrecked careers. Our course helps you and your clients save the embarrassment, time and cost of legal actions.
"Scary! Very insightful into how easy it is to illegally use materials." Account Manager, IT PR consultancy
Team Days
Vital and timely issues are explored and resolved during a Team Day. This is a chance to get your whole team together and examine your over-riding concerns, with objective input and expert facilitation from a PRT training consultant.
"A very worthwhile exercise which simultaneously helped us understand better all the opportunities and develop our messaging and learn about a service we can now sell on to our clients".
Managing Director, PR consultancy
Digital Communications
The web is changing everything, and with these courses we explore in detail how to extract maximum value from new media and the range of available digital formats.
The following are also available in an e-learning format:
"I thought the course was extremely interesting and very useful. I have attended writing training before, but had forgotten a lot of the basics. This course gave me the confidence to write a feature article and page for the web. The course covered everything I wanted it to."
CR Communications Adviser, blue-chip company
Website Consultancy
Tailored consultancy for your website managers. Content will depend on your specific objectives, but topics can include:
Audience
Where do they come from?
Site statistics and data
The information rich/time poor reader
How people read online content
The skim factor, scanning pages...
Reader loyalty, use of multiple information sources
Cross media habits and why they matter
Finding out more about your readers
Analysing information needs - what else would they like you to provide?
The difference between editorial and content
Identifying new content streams
Presentation
Knowing your audience
Developing an appropriate "voice and style"
Designing for the web - how design can help your readers and reflect your positioning
Navigation and site structure
Improving site "stickiness" and reader loyalty
Hints and tips on writing successful and "gripping" news stories and features
Understanding the "different media, same brand" concept
Working across different media
Using printed material online - what to keep, what to lose and what to add
Competitive analysis and audit
Examine selected competitive and best of breed sites
Analyse their target audiences, what they do and don't do, define their extended content model etc.
Define your target audience and position
Analyse your websites to identify strengths, weaknesses and opportunities
Conclusion
Define positioning statements
Draw up action plan for changes
For further information, click the button below. It will be added to the Information Request Form automatically.
PR Fundamentals
(2 days)
Ideal for
Junior in-house professionals or agency staff.
Benefits
What is PR? What makes news? How do journalists work? Once you know that - which PR tactic do you employ? There are many PR tactics that can be implemented to achieve success for a particular campaign, but what are they, when do you use them and why?
This course is a good grounding in the basics of PR by someone who's been there and done it. The course is tailored to the knowledge and experience of the attendees so that the maximum benefit is gained.
Content of the day
PR - what is it, how does it work?
Journalism - what is it, how does it work?
The PR practitioner's toolkit
What to do when things go wrong
Campaign measurement
For further information, click the button below. It will be added to the Information Request Form automatically.
Presentation Skills
(1 day)
Ideal for
Account executives and account managers.
Benefits
A highly practical day with the emphasis on learning by doing. The use of a video camera and monitoring facilities will enable all delegates to analyse and assess their presentations. Delegates are treated as individuals and fears/phobias and strengths/weaknesses are given special attention.
Content of the day
Communicating clear messages confidently
Presenting powerfully and persuasively
Preparing and structuring a presentation
Remaining calm and effective under pressure
Responding appropriately and assuredly to questions
For further information, click the button below. It will be added to the Information Request Form automatically.
Planning Campaigns
(1 day)
Ideal for
Account managers; senior account executives or in-house professionals.
Benefits
Effective planning of PR campaigns ensures that the time and effort put in really counts. This course identifies what is needed for an effective plan.
Content of the day
Why planning is important
What is planning?
Building a planning infrastructure
The campaign plan
Setting objectives
Which PR tools to use
External influences and building calendars
Allocating budget
Success criteria
Allocating resources
Measurement - how and why
For further information, click the button below. It will be added to the Information Request Form automatically.
Managing Campaigns
(1 day)
Ideal for
Account managers, senior account executives or in-house professionals.
Benefits
A well-managed campaign should ensure a successful outcome with no crises. This course identifies what good management means and how to make it happen.
Content of the day
What does managing a campaign mean?
What do you want to achieve from the campaign?
Drawing up headlines
Message development
Audience definition
Who are you trying to influence and why?
Briefing spokespeople
For further information, click the button below. It will be added to the Information Request Form automatically.
Creative Thinking
(1 day)
Ideal for
In-house professionals, account managers and account directors - all PR professionals with responsibility for idea generation and creative input.
Benefits
Teaches individuals the art of creativity and the skill of generating ideas while using their own knowledge and experience. This session provides practical techniques, methods and concepts that help individuals and groups both to create ideas and to harvest those ideas in a practical way.
Content of the day
Different methods of creative thinking
Brainstorming - what and how
How to accept all ideas to encourage participation by everyone - no idea is a bad idea
Managing your ideas pool
Assessment of ideas
For further information, click the button below. It will be added to the Information Request Form automatically.
Positioning and Messaging
(1 day)
Ideal for
Account directors and above, or senior in-house professionals.
Benefits
Consistency is the key to brand building. It is crucial that all externally facing employees are able to communicate the same messages. But how do you develop those messages and then train people to deliver them?
This course gives you a method and a framework to create your own or your clients' positioning portfolio.
Content of the day
The importance of positioning in PR and what it involves
How to generate a positioning portfolio
A framework and a methodology for developing messages
The impact of positioning on the rest of the marketing mix
For further information, click the button below. It will be added to the Information Request Form automatically.
International Account Management
(1 day)
Ideal for
Account directors running European or global accounts; senior in-house professionals running European or global agencies/campaigns.
Benefits
Efficiency, consistency of message, motivation of the team and constant communication are all priorities for international PR work. This course will give you some tried and tested methods, as well as challenging your way of thinking globally.
Content of the day
Why is an international team different to a national team?
Why do international teams go wrong? And what makes a good effective international team?
Team motivation techniques - cross border communication and virtual team management
The framework and the processes needed for running international teams/clients
For further information, click the button below. It will be added to the Information Request Form automatically.
Getting the Most out of Exhibitions
(1 day)
Ideal for
Account managers and account directors. In-house PR professionals.
Benefits
Exhibitions are a costly business and returns need to be measurable and positive. Fierce competition for the attention of the media, prospects and customers demands detailed PR planning to make the most of opportunities before, during and after an event. This course will enable delegates to ensure that PR opportunities are spotted and maximised.
Content of the day
Choosing the right event: ROI, PR opportunities, audience and brand value
Ensuring PR objectives reinforce event objectives
Before the event: awards; speaker opportunities; press invitations; press packs; pre-show publicity: features, show dailies and online; partnerships; sponsorship; developing relevant themes and messages
At the event: how to hold a briefing session: on/off-stand opportunities; attending press briefings; dealing with the press office; thinking ahead to PR follow-up opportunities; working with customers
After the event: finding stories; follow-up; measurement and evaluation
For further information, click the button below. It will be added to the Information Request Form automatically.
PR to Support the Sales Cycle
(1 day)
Ideal for
In-house professionals.
Benefits
The value of PR as a sales tool is frequently overlooked. Sales forces are perceived as uncooperative by PR departments, while PR is seen as a waste of money by sales, forcing two departments that should be working closely together to clash.
This course looks at how PR professionals can understand the needs of sales to work with them while promoting the value of PR. Each stage of the sales cycle will be reviewed in parallel with suitable PR strategies and tactics to reach sales and PR understanding and success.
Content of the day
Sales and PR: the culture clash
The sales cycle: stages and terms
The role of PR in the sales cycle: from demand creation to repeat purchasing
Prospect/customer psychology and PR: making up minds
Using sales force psychology to PR advantage: making sales "PR competent" and aligning PR and sales objectives
Working with the sales force: how PR can increase upside and reduce downside
Writing sales-orientated material
Gaining proof points: enlisting customers in PR activities
Measurement and reporting techniques to prove the worth of PR to sales
For further information, click the button below. It will be added to the Information Request Form automatically.
Selecting and Managing your PR Agency
(1 day)
Ideal for
Marketing communications professionals and managers who may be new to working with a PR agency.
Benefits
With value for money uppermost in everyone's minds, it is more important than ever to make sure you are getting the most benefit from your PR agency.
This course will enable delegates to open discussions with PR agencies to start the selection process; relate overall business objectives to PR objectives; justify what PR is doing to senior management; set measurable objectives for an agency; manage the relationship as an ongoing partnership with a shared understanding of the requirements.
Content of the day
What is PR? Why do we do it? Why do we need an agency?
What do we want to achieve? What does the company need?
Converting the overall need into a PR requirement
Talking to agencies. Possible selection processes
Developing a budget
Developing a shared understanding. Developing a plan
Getting management involved
Training for managers - what journalists want
Day to day involvement - manage the agency, don't let them manage you
The pitfalls of outsourcing reputation management
Measurement and what to do with it
For further information, click the button below. It will be added to the Information Request Form automatically.
Effective Management
(2 days)
Ideal for
All staff who have been, or are soon to be, appointed to management positions.
Benefits
Getting the best out of people doesn't happen by accident. This session helps managers to use the key management skills of planning, organising, leadership and motivation and how to balance these functions with an operational role.
Content of the day
Defining the balance between managing and doing
Responsibilities of a team leader
Getting results through people
Identifying individuals' strengths and weaknesses
Coaching skills to develop people on the job
Motivation and dealing with team problems
Understanding the range of styles and how to use them
Establishing your own standards for the team
Managing upwards in order to get your boss to let go
For further information, click the button below. It will be added to the Information Request Form automatically.
Appraisal
(1 day)
Ideal for
All staff involved in appraisal schemes.
Benefits
The appraisal is a useful motivational tool for managers. This course shows how to prepare for and run appraisal schemes, what to do during the appraisal meetings and how appraisals fit into a cycle of career development.
Content of the day
How to introduce appraisals as a beneficial exercise for everyone involved
How to prepare for appraisal meetings
How to conduct effective appraisal meetings
How to follow up appraisals as part of career development
For further information, click the button below. It will be added to the Information Request Form automatically.
Delegation and Supervision
(1 day)
Ideal for
Managers who have to rely on other people for certain tasks.
Benefits
People are prone to try to do everything themselves. This session helps them to prioritise their efforts and to see delegation as positive rather than punitive - a way of developing other members of the team.
Content of the day
What should you delegate?
Who should you delegate to?
What to do after delegation
How to avoid problems
Knowing and articulating what you want
Establishing guidelines for quality and quantity of work
How tasks can be monitored
For further information, click the button below. It will be added to the Information Request Form automatically.
Conflict Management
(1 day)
Ideal for
Senior staff, managing people and other resources.
Benefits
Conflict will occur: the vital question is how we manage it? Can it be used as a creative spur or must it always be a destructive distraction? After this workshop, delegates will be able to answer these questions.
Content of the day
How people create and respond to conflict
Individual styles for managing conflict
Where conflict comes from
Identifying what the conflict is really about
Historic examples of conflict and what we learn from them
Successful tactics for conflict management
For further information, click the button below. It will be added to the Information Request Form automatically.
Growing Creativity
(1 day)
Ideal for
Anyone involved in developing new ways of approaching material.
Benefits
Delegates will understand what creativity is and how to approach situations and tasks from a creative point of view. They will learn practical strategies for implementing creativity and integrating it into the working day, as well as creative approaches to translating ideas from one thing to another.
Content of the day
How creativity feels
Identifying enemies to creativity
Looking at personal blocks
Practical strategies for creativity
Planning: time management and creativity
Translating creativity from one media to another
Narrative Thinking as a Management Tool
(1 day)
Ideal for
Managers, executives and anyone needing to act and react creatively.
Benefits
Logical thinking tells you how things should be. Narrative thinking can help managers understand how they are - and offers a choice of ways forward. Just as in stories, narrative thinking highlights cause and effect, the ability to empathise with others and the importance of the emotions. If you want to deal with and produce surprises, handle and come up with the unexpected, learning the art of narrative thinking is essential.
Content of the day
Storytelling and invention - re-learning creativity
Understanding motivation in yourself and others
Spotting and working with character contradictions
Arousing and manipulating emotional responses
Switching points of view
Discovering hidden capabilities and finding fresh resources
Overcoming obstacles by reverse thinking
Manufacturing surprise
For further information, click the button below. It will be added to the Information Request Form automatically.
Employment Law
(½ day)
Ideal for
Anybody in a management or supervisory position.
Benefits
Managers don't always understand the implications of law for their daily life. This course has been designed to give a good grounding and overview of all aspects of employment law.
Content of the day
Recruiting within the law
Considerations prior to interview
Conducting the interview
Ensuring fair and legal "best practice"
Disability
Dismissal
Constructive/wrongful/unfair
Redundancy
Harassment
Sexual/racial
Maternity/paternity rights
Employee monitoring
Human Rights Act
For further information, click the button below. It will be added to the Information Request Form automatically.
Managing Change
(1 day)
Ideal for
Senior PR practitioners, account directors and above.
Benefits
Many people fear change. This session aims to provide the skills and knowledge to initiate, take part in and accomplish successful change.
Content of the day
Strategies for change
The focus and steps of change
How to ensure that change is results driven
Eight steps of change
Fitting tools to tasks
Combating resistance to change
For further information, click the button below. It will be added to the Information Request Form automatically.
Negotiation
(1 day)
Ideal for
Anyone who needs to negotiate.
Benefits
People are frequently called upon to negotiate - whether it is with a new client for a new contract or with an existing client about a campaign's targets. This session provides the key skills to get the best possible result.
Content of the day
Setting the targets: the best result; the least you can accept
Assessing the opposition
Strategies and recognising when to use them
Winning tactics
For further information, click the button below. It will be added to the Information Request Form automatically.
Leadership and Motivation
(1 day)
Ideal for
Anyone leading a team.
Benefits
Managers don't always think about how they influence their teams. Knowing what makes people want to work, and gaining an understanding of leadership styles, takes the mystery out of management.
Content of the day
The elements of a leadership style
How these elements affect individuals and the team
Defining motivation
Identifying the motivational factors for the individual
For further information, click the button below. It will be added to the Information Request Form automatically.
Recruitment and Selection
(1 day)
Ideal for
Anyone responsible for recruiting staff.
Benefits
Getting the right person for the job is never simple. This session gives delegates the opportunity to assess the needs of the team and to define their own requirements for new additions. Taking part in videoed interviews prompts them to come up with questions designed to shed light on whether the interviewee is really right for the job.
Content of the day
Assessing CVs
Creating a candidate profile
Questions to ask to elicit revealing answers
Questions to avoid
Second interviews
For further information, click the button below. It will be added to the Information Request Form automatically.
Time and Project Management
(1 day)
Ideal for
Account executives or account managers and in-house professionals.
Benefits
This course will teach you how to manage your own time effectively, as well as the time of those in your team, in order to bring projects to successful completion - on time and to budget.
Content of the day
Building the right infrastructure and defining the project
Breaking down the work to be done
Allocating resources and responsibility
Planning the activity
Delegation
Team motivation techniques
Time management checklists
Templates to deliver successful projects on time and to budget
For further information, click the button below. It will be added to the Information Request Form automatically.
Strategic Thinking
(2 days)
Ideal for
Account directors and above; in-house professionals.
Benefits
In today's business environment it is essential to have a clear cut and substantiated strategy so that both your clients and your employees can see a successful and well planned business.
Content of the day
What is strategy?
Understanding the strategic thinking concepts and their relevance in current business
Understanding how your behaviour can relate to strategic thinking
Experiencing a methodology for strategic thinking
Applying the theory learnt through the use of a case study
For further information, click the button below. It will be added to the Information Request Form automatically.
Effective Writing
(1 day)
Ideal for
Account executives and managers.
Benefits
Different types of written communication demand different structures and styles. This session defines those structures and provides delegates with practical experience of putting them to use.
Content of the day
Considering the reader
Clarifying the message
Finding the structure that lends itself to the message
Three parts of a written piece
The building blocks
The TOWER method of effective writing
For further information, click the button below. It will be added to the Information Request Form automatically.
HR Fundamentals
(2 days)
Ideal for
Anyone with responsibility for part or all of the HR function within an organisation.
Benefits
A highly effective workshop designed to give candidates a solid foundation in both practical and strategic aspects of Human Resources. Candidates will learn how to attract, develop, motivate and retain the best employees as well as how to address a variety of day-to-day issues such as performance, policy development and legislation.
Content of the day
How HR can make a business impact
What is strategic HR?
The internal consultant
Building effective training programmes
Recruitment and selection strategies
Reward programmes that motivate and inspire
Performance management systems
Important legislation present and future
Developing policies
Managing absence
Engaging retention methods
Measuring impact
For further information, click the button below. It will be added to the Information Request Form automatically.
Team Management
(1 day)
Ideal for
Account directors and above; in-house professionals; all managers who need to build, motivate and understand teams.
Benefits
Teams must have direction, momentum and commitment to work towards a common goal. You will learn how to build the best team, keep it motivated and achieve team success. The course enables you to understand and develop the ability to increase the outcomes of team performance, learn the management theory behind team development and explore the value of diversity in teamwork.
Content of the day
Team building theory
Stages of team development
Leadership and decision making styles
Motivation - how and why
Practical workshops and case studies
For further information, click the button below. It will be added to the Information Request Form automatically.
Release Writing
(1 day)
Ideal for
Account executives and managers.
Benefits
Journalists are deluged with information. Crafting a release that will hook them in and keep them reading is more important than ever. This session gives delegates the skills to write an attention-grabbing release.
Content of the day
Pitching the best information at the right level
What journalists expect from press releases and how they use them
Achieving a balance between client expectations and reality
Effective structures and appropriate styles (what works and what doesn't)
Individual tutorials: all delegates will write at least one press release from an initial briefing
An assessment of samples delegates may bring with them, in the light of the day's discussions
PR writing is also available as an e-learning course
For further information, click the button below. It will be added to the Information Request Form automatically.
Case Study Writing
(1 day)
Ideal for
Account executives and managers.
Benefits
Case studies appeal to journalists hungry for real-life examples. To be effective, writing a case study demands a different approach to writing a press release. In this session delegates are exposed to the structures and techniques essential for successful case studies.
Content of the day
Identifying likely publications
Structure - the basics and the options
Planning - the key to success
How to order the information to grab the reader and keep them reading
For further information, click the button below. It will be added to the Information Request Form automatically.
Feature Writing
(1 day)
Ideal for
Account executives, managers and directors.
Benefits
Successfully placing features means understanding what editors are looking for. Delegates learn how to plan, structure and write winning features.
Content of the day
How to get the information you want
How to break a feature down into manageable parts
Introductions - the different possibilities
Body - smooth links; dynamic quotes; maintaining the pace
Conclusion - ending with a flourish
Writing great features is also available as an E-learningcourse
For further information, click the button below. It will be added to the Information Request Form automatically.
Media Training
(1 day)
Ideal for
Clients who wish to speak to the media on behalf of their organisations.
Benefits
Understanding what journalists are looking for is a vital part of implementing a successful media strategy. In this course, delegates gain practical experience in getting their messages across in interviews.
Content of the day
What do journalists want?
Why do journalists want to talk to you?
What will they ask you?
What can you ask them?
What to do and not to do
What do journalists like and not like?
Doing it: Face to face interviews with each delegate focusing on:
The company messages
Basic company information
Rapport with the interviewer using a variety of interview styles
For further information, click the button below. It will be added to the Information Request Form automatically.
Annual Report Writing
(1 day)
Ideal for
Account executives and managers.
Benefits
Annual reports can be a useful marketing tool for clients. In this course delegates are exposed to techniques for making the most out of financial information.
Content of the day
Brand values
Content
Writing about figures
Financial reporting
The approval process
For further information, click the button below. It will be added to the Information Request Form automatically.
Speech Writing
(1 day)
Ideal for
Account executives, managers and directors, or clients who need to write their own speeches.
Benefits
Getting your point across in a clear, yet entertaining, way can be achieved with a structured approach. This session takes the would-be speech writer through the process from start to finish.
Content of the day
Preparation
Writing
Rehearsing
Rewriting
For further information, click the button below. It will be added to the Information Request Form automatically.
Understanding the Media and How they Work
(1 day)
Ideal for
PR professionals and their clients.
Benefits
Understanding how the media works is the first step in making it work for you.
Content of the day
The main arms of the media:
Sound: radio
Vision and sound: TV and video
Print: newspapers, magazines and newsletters
The main branches:
International
National
Business
Regional
Consumer
What they look for in stories, contacts and interviews
How to keep them well fed
For further information, click the button below. It will be added to the Information Request Form automatically.
Increasing your Coverage (tailored to specific clients)
(1 day)
Content of the day
Human interest stories
Technical triumphs for the trade press
Industry comment
Accidents and disasters
New product launches
Identifying what sort of stories appear in different papers, magazines and broadcast media
Building relationships with journalists
For further information, click the button below. It will be added to the Information Request Form automatically.
Managing the Media Relationship
(1 day)
Content of the day
Understanding what journalists want
Building relationships with particular publications/programme makers
Knowing when to refer journalists to colleagues and/or the public relations company
Preparing for major in-house stories
Responding to industry-wide news and issues
Honesty, on and off the record comments
For further information, click the button below. It will be added to the Information Request Form automatically.
Message Development
(½ day)
Content of the day
Current press debates which affect the company
Taking the internal character of the company and creating a picture for the media
Connecting messages into a story
Distributing the message internally
For further information, click the button below. It will be added to the Information Request Form automatically.
What do Journalists Want from a Press Conference/Trip/Lunch?
(½ day)
Content of the day
The effective press conference and making a speech
Hosting journalists on a trip
Working lunches
Planning ahead
What you can offer - exclusive stories, insider info
For further information, click the button below. It will be added to the Information Request Form automatically.
Media and PR Law
(1 day)
Ideal for
Anyone who produces written materials.
Benefits
British libel law, which is among the most restrictive in the world, applies to press releases just as much as it does to publications. This session outlines the law and how it is applied. Copyright is also covered.
Content of the day
Libel
Copyright
Confidentiality
Trademarks
How it applies to the PR professional
How to defend the interests of consultancy clients
Developing check lists
For further information, click the button below. It will be added to the Information Request Form automatically.
Selling in to Journalists
(1 day)
Content of the day
Not selling a story but arousing interest
The standard story structures and their content:
New
David vs Goliath
Here's another
Fresh threat
Old threat
They were wrong
Forward spin
Didn't happen
Current debates
How to craft the story to the standard structures
For further information, click the button below. It will be added to the Information Request Form automatically.
This team day cantake the suggested agenda as outlined below or be developed completely around your specific needs and requirements.
Improving Organisation
(1 day)
Ideal for
Teams who want to look at the way they organise themselves and their processes.
Benefits
A combination of history and personality can mean that teams fall into bad habits. This session gives teams the opportunity to look at the way they operate and to identify areas that would benefit from change.
Content of the day
How well is the team organised?
Are we doing things in the right order?
Who is waiting? What is going late?
Can we create contingency plans?
For further information, click the button below. It will be added to the Information Request Form automatically.
This team day can take the suggested agenda as outlined below or be developed completely around your specific needs and requirements.
Improving Teamwork
(1 day)
Ideal for
Client or account teams who want to refresh the way they work together to become more effective and creative.
Benefits
To give teams an opportunity to concentrate on how they are functioning and how that feeds into what they produce. To give them the chance to creatively address the problems facing them.
Content of the day
What makes a good team?
How many teams are you part of?
Where are they in their life cycles?
Identifying types of people on a team
Stages of team development
The attributes of successful teams
Barriers to successful working
Where is your team now?
How can you improve your team?
For further information, click the button below. It will be added to the Information Request Form automatically.
An Introduction to Digital Media
(½ day)
Ideal for
Anyone who is new to online media.
Benefits
This session demystifies the jargon surrounding the digital revolution and gives delegates the opportunity to embrace the possibilities of creating content for websites.
Content of the ½ day
Why digital media is top of the agenda and here to stay
Understanding web speak
Why do users turn to the web?
Revenue possibilities
How is online success measured?
How companies can use their web sites
How and why readers get to sites
What is SEO: driving traffic to your site
Moving content from print to site - the issues
Podcasting
Vodcasting
Blogging
An introduction to digital media is also available as an E-learningcourse
For further information, click the button below. It will be added to the Information Request Form automatically.
The Multimedia Writer - Writing for Print and the Web
(1 day)
Ideal for
Writers who are being asked to provide content for print, web and other media.
Benefits
This session gives writers the chance to focus on how to work smart so that they can use material across a variety of media.
Content of the day
Where will your material end up?
What does this mean for you?
Print vs the web - the differences and the similarities
What that means for writers
Understanding key words
Why search engines matter
Getting the information you need
Making it work on the web
For further information, click the button below. It will be added to the Information Request Form automatically.
Writing for the Web - The Basics
(½ day)
Ideal for
Writers who want to develop or improve online writing skills.
Benefits
To introduce delegates to successful techniques for writing for the web.
Content of the ½ day
Web vs print: the differences
How people read on the web
What that means for writers
The importance of key words
Why search engines matter
News on the web: the basics
Features and analysis on the Web
Writing for the web is also available as anE-learningcourse
For further information, click the button below. It will be added to the Information Request Form automatically.
Writing for the Web - Advanced
(½ day)
Ideal for
Writers who have been producing copy for the web and want to improve.
Benefits
To prompt delegates to look at what works when writing for the web.
Content of the ½ day
How people read online
Writing copy that works on the web
Using key words and phrases to pull people to the site
Remembering search engines
Promoting reader interaction
Considering audio and video
For further information, click the button below. It will be added to the Information Request Form automatically.
Blogging
(½ day)
Ideal for
Anyone who wants to write a blog.
Benefits
By the end of this session, delegates will know what blogging is all about and have written their first post.
Content of the ½ day
What is a blog?
Why blog?
Some terms
Blog tools
The technical side
Enriching blogs
Moderating
Magazine blogging options
Pulling readers to your blog
Blogging is also available as an e-learning course
For further information, click the button below. It will be added to the Information Request Form automatically.
Writing for the Mobile/Wireless Internet
(1 day)
Ideal for
Writers/editors who need to contribute mobile content.
Benefits
The mobile internet is a different medium to the internet. This session prompts delegates to adapt their style to the media.
Content of the day
Differences between mobile internet and internet - a different, much more complicated type of technology
Pros and cons of mobile content/expectations versus reality
Mobile "magazines"
Writing for the mobile internet
Usability and user expectations
For further information, click the button below. It will be added to the Information Request Form automatically.
Driving Traffic to your Site - Search Engine Optimisation
(½ day)
Ideal for
Anyone who wants to increase the traffic to a website by the use of search engine optimisation (SEO) techniques.
Content of the ½ day
What is 'traffic' anyway?
Why does it matter and how should a better understanding affect what you do editorially
Hits, page views, ad inventory, site 'stickiness', referrals etc. Which stats matter and why
Why referrals are important and how they are created
Sources of online traffic and making the most of them online - print audience, your existing online audience and the untapped audience interested in your content
Making your site work better with search engines
Keywords, tags, metatags
Related SEO activities like usability, site design and navigation
Search engine optimisation is also available as an E-learning course
For further information, click the button below. It will be added to the Information Request Form automatically.
Online Communities
(½ day)
Ideal for
Anyone who wants to get more visitors to their website by encouraging interaction through polls, message boards and blogs.
Benefits
Delegates will be exposed to the issues that affect communities on websites and come away with ideas for how to grow the traffic to their sites.
Content of the ½ day
Defining an online community
Building your community
Messages from you to them...
Messages from them to you...
Online voting
Blogging with comments
Forums and discussions
Social networking services
What makes a site easy to use and engage with
Balancing complexity and user features
Meeting the expectations of potential online readers both new and experienced
Managing forums and blogs
For further information, click the button below. It will be added to the Information Request Form automatically.
Managing Online News Operations
(1 day)
Ideal for
Anyone who is involved in providing news for their website.
Content of the day
Understanding news online
Pitching content at your reader
Using the news pyramid
Unfolding the news story - how much; how often
Managing news flow
Using keywords and phrases
Writing meaningful headlines
Keeping ahead of the competition
Operating in a 24 hour world
For further information, click the button below. It will be added to the Information Request Form automatically.
Building a Winning Pitch
(1 day)
Ideal for
Account managers and account directors.
Benefits
You've got the brief, you can present, you understand PR. But how do you acquire the business acumen to convince the prospect that you know and understand their business? This essential grounding in commercial realities is designed for PR practitioners who need to get to grips with the business world and gain instant "nous".
Content of the day
The finances of your prospect - analysis and understanding
Gaining insight into the prospect
Understanding the prospect - behaviour, motivation and objectives
Competitive analysis - strategic selling, starting with the pre-pitch meeting
For further information, click the button below. It will be added to the Information Request Form automatically.
Making the First Few Weeks Count
(1 day)
Ideal for
Account managers and account directors.
Benefits
Aimed at the account director who needs a structured approach to start managing the account, as well as solid team-building skills and effective management techniques.
Content of the day
Team dynamics (including your client) - team roles examined and enhanced
Delegation - motivation and leadership in practice
The first 30 days - priorities, expectations, planning and feedback
For further information, click the button below. It will be added to the Information Request Form automatically.
Law Online
(1 day)
Ideal for
Online publishers, editors, writers and others running online publications who need to know their responsibilities and rights.
Content of the day
The different roles of online publishing
As an originator of content
As the host of content
As the consumer of content
Using other's content and protecting your own
Copyright on the Internet
Passing off on the Internet
Trade marks on the Internet
Protecting reputations
The developing laws of libel and slander on the Internet
Holding and processing data
The Data Protection provisions
Misusing computer systems
The Computer Misuse Act
Doing it: A review of current company practices and what needs to be reinforced and changed
For further information, click the button below. It will be added to the Information Request Form automatically.
Pod and Vodcasting Skills
(1 day)
Ideal for
Anyone who wants to plan and produce a pod or vodcast for their site.
Content of the day
Why pod and vodcasting?
The 'added value' of the pod and vodcast
What's in it for the consumer/listener/viewer?
The pod/vodcast interview - how to ask questions which produce:
The stand-alone answer
The answer that incorporates the question
The easy to edit soundbite
How to get the subject to give you useable stories and illustrations
What will/won't work technically
How to know when you need a re-take
Your voice/your appearance - talking on mic and appearing on camera - the basic rules
Technical stuff - what you need to know about audio recording and basic camera techniques
Timing and editing - how to compose a 3 and 5-minute pod/vodcast
How editing can help you shape your interview for maximum impact
How to make a pod/vodcast in the first person - from a studio or on location
For further information, click the button below. It will be added to the Information Request Form automatically.
Maintaining a Flourishing Client Relationship
(1 day)
Ideal for
Account managers and account directors.
Benefits
Client relationship becoming routine? Bring your own client account to this workshop and leave the day with renewed vigour, fresh ideas and concrete results to present to your client.
Content of the day
Client service - how to offer more without raising costs
Quality of service - measuring results, understanding relationships and selling your results
Keeping the client impressed - increasing creativity and positive impact within your team
The client - understanding their business, their objectives and their priorities
For further information, click the button below. It will be added to the Information Request Form automatically.
Video Camera Skills for the Web
(1 day)
Ideal for
Anyone "behind" the camera who is responsible for producing vodcasts for their site.
Content of the day
Basics of camerawork
Camera vs the eye (what's the difference?)
Storytelling through a lens
Basic camera shots
The 'auto' button
Better camerawork
Essentials of editing
Why sound is so important
Backlight conditions
Spotlight conditions
Manual focus
Editing 'in camera'
The edit suite environment
Importing your video
Simple transitions
Titling your project for the web
For further information, click the button below. It will be added to the Information Request Form automatically.
Online Advertising Overview
(½ day)
Ideal for
Anyone who manages sales teams; who has an interest in understanding online advertising and it's points of differentiation; and who has, or may soon have, an online sales target to achieve.
Content of the ½ day
Overview of online advertising
The view from the ad agencies (what brings the clients to a site?)
Selling in the online world (sales materials, relationship management, etc)
Ad-serving software and technology
Ad traffic definitions and traffic management
Success tracking: industry auditing and internal analytics
For further information, click the button below. It will be added to the Information Request Form automatically.
Online Advertising Primer
(1 day)
Ideal for
Sales teams, account management teams, business development teams, classified advertising teams, marketing departments; anyone who has, or may soon have, an online sales target to achieve.
Content of the day
How the industry initially developed and how it's evolved
The current view on online ads (beyond the banner and back, size matters, branding versus response, call-to-action)
The size of the industry
Differentiation from other advertising mediums
Working with ad agencies (digital shops versus divisions, what attracts clients)
The value of a targeted audience
The "art" of selling in the online world
Online sales tools
Ad traffic and traffic management
Managing ad-serving software and technology
Analysing metrics; sorting through the measurements, what matters
Beyond the web: opportunities with email, newsletters, etc
Industry standardisation
The need for good content and strong design
Customising opportunities
For further information, click the button below. It will be added to the Information Request Form automatically.
Making Money on the Web
(½ day)
Ideal for
Sales teams and sales support teams; website designers; anyone with a revenue target.
Content of the ½ day
Overview of "online revenue"
What is e-commerce and how does it work (security, reconciliation, revenue potential, etc)
E-commerce services and tools
Overview of online advertising
Affiliations
Sales referrals
Online auctions
Classifieds
For further information, click the button below. It will be added to the Information Request Form automatically.
Marketing on the Web
(½ day)
Ideal for
Sales teams and sales support teams; website designers.
Content of the ½ day
Overview of marketing online
How "driving traffic" has evolved
Descriptions, definitions and examples of:
The ongoing power of email
Affiliate programs
Sales referrals
Pay-per-click advertising and banner advertising
Interactive advertising
Search engine marketing (including optimization)
Blog and article marketing
Cross-pollinating with traditional media
Competitions and promotions
Online database creation and usage
What works, what defines success and what doesn't work
Things to watch out for
Metrics
For further information, click the button below. It will be added to the Information Request Form automatically.
Copywriting for the Web
(1 day)
Ideal for
Sales or marketing executives involved in producing, marketing or managing persuasive website content, including newsletters and promotional emails.
Benefits
Delegates will focus their effort on creating more relevant, compelling, and persuasive web content.
Content of the day
Paper v screen - the key differences
Visual impact - graphics, icons, words
Having a clear and distinctive tone of voice
Supporting and promotional material
Preparing to write, and knowing your audience
Clarity, punctuation, language
Rewriting and sub-editing
Practising new styles
Creating compelling content
For further information, click the button below. It will be added to the Information Request Form automatically.
