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Who We Are
Public Relations Training is part of a group of companies, which includes:
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ContentETC, e-learning courses for print and digital media, PR and corporate communications
- ETC Corporate, who run courses covering every aspect of corporate communications
All our consultants have extensive experience in PR, business, media and management.
They have specialist knowledge of sectors including: Health, IT, Travel, Pharmaceuticals, Womens' Consumer Interests, Finance and Business, Media and Communications, Charities, Food and Home, Lifestyle, News and Current Affairs, Branding and Design, Scientific and Academic.
"As fantastic as ever!" Publications Co-ordinator, broadcaster
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Our trainers are involved at every stage of a training programme - from developing the right agenda for you, to follow up after the session. This guarantees that the training is relevant, geared to the client's culture, aimed at improving team performance, and tuned to the delegates' backgrounds, experience and needs.
"A brilliant trainer, very clear and concise. What was really useful was her flexibility to discuss areas of particular concern to us as individuals and our experiences." Account Executive, specialist PR consultancy
Rosemarie Anstey
Rosemarie is PRT's training administrator. Rosemarie co-ordinates external suppliers, venues, equipment, trainers and of course, delegates.
Wendy Bristow
Wendy is a professional journalist and a trained and qualified coach.
As a journalist, Wendy was responsible for creating, launching and editing More! magazine; she was associate editor on the launch of Empire; deputy editor of both Company and Cosmopolitan and spent five years as news editor of Campaign. In Australia she oversaw the launch of a weekly women's magazine, Now!, before going freelance and winning the prestigious Henry Lawson award for Journalism for her first piece for the Sydney Morning Herald. She has contributed to a range of publications including Company, FHM, New Woman, Cosmopolitan, Glamour, The Sunday Times and the Daily Mail. She is currently a contributing editor for Glamour magazine, and has monthly columns in Glamour, Shop Etc ( US magazine) and Sugar.
Jerome Burne
Jerome is a print journalist who specialises in biosciences, in particular medicine and health. He writes for most of the broadsheets, including The Sunday Telegraph, The Sunday Times, The Independent, Guardian and FT, as well as for many magazines. Latterly, he has worked principally for The Times' Saturday 'Body and Soul' section and the health pages of 'T2'. Prior to going freelance, he was editor of Medicine Today until 2003; and edited Time Out magazine for four years. He specialises in training Writing Skills.
Lucy Ashfield
Lucy is PRT's managing director and CEO of the ETC Group, with over 20 years experience of developing, managing and organising training and development solutions for the media and PR industries.
Rebecca Bocchetti
Becky is a freelance print journalist, web editor and editorial strategy consultant with a broad and unique cross-media experience.
She started out in account management for direct marketing agency WWAV Rapp Collins before taking up an editorial traineeship at IPC magazines based on Woman's Journal and Options. This intense, on-the-job training led to the role of features and beauty editor for the now Cosmo Bride which in turn attracted her first online position in 1999 with www.weddingguideuk.com. Having won the Yell UK award for best community site, she helped facilitate the acquisition by www.confetti.com before moving on to Vodafone and Vivendi Universal's multimedia venture, Vizzavi, as European channel manager for Women and Lifestyle. Here she oversaw the editorial strategy, content and integration for six country managers and played an integral part in launching the new EU-standard interactive platform for Italy.
From there she turned from big business to broadcasting as interactive producer for BBC Radio 2, incorporating community sites, Children in Need and a relaunch. This in turn led to working as a researcher and producer on the flagship Jeremy Vine show on Radio 2 whilst also freelancing at London Zoo where her plans for a dramatic redesign and relaunch provided ZS's first e-commerce experience and the award for Tourism Website of the Year 2006, Enjoy England Awards for Excellence.
Throughout her career, Rebecca has simultaneously worked as a freelance journalist writing for titles ranging from Cosmo and Glamour to the Sunday People and London Magazine and broadcasting as an expert on a range of subjects from weddings to websites, mobiles to motherhood.
Andrea Burton
Andrea has 14 years experience in PR - both in-house, as a marketing manager, and in agencies, in a variety of roles from account executive to chief operating officer (COO). Her most recent position as UK COO of Brodeur Worldwide (now Pleon) has given her valuable business experience to complement her expertise in local and international PR planning, execution and strategy. Andrea is currently a freelance strategic PR advisor to a variety of companies in Europe and the Middle East. She specialises in training Winning Business by Understanding Business; Team Days; PR Skills, including Messaging and Positioning and Planning and Managing Campaigns.
"Her knowledge and experience was quite overwhelming. It was relaxed, informative, beneficial and very enjoyable."
Marketing assistant, PR consultancy
David Gridley
David started his career as a photographer and then moved into video production and training, running a small TV Studio in West London. He created the company Mediacrews in 1998 to provide camerawork for the media training sector. Mediacrews now employ four experienced cameramen and offer video production, editing and filming. They are embracing the move to High Definition video which will have a fundamental effect on both film makers and their customers. Having spent many years behind the camera, David now also advises people on both presenting themselves on-camera, as well as the basics of camerawork and editing.
Margaret Coffey
Margaret is a freelance journalist. She has been a New York editor for BusinessWeek, has edited a yearbook for Cancer Research UK, Britain 's largest cancer charity, and was a consulting editor at Nasdaq International Magazine. She has trained for a variety of PR consultancies including Burson Marsteller, Kaizo and Biss Lancaster. Her training specialties include PR Writing Skills and Team Days.
Richard Sharpe
Richard is a trainer, journalist, an in-demand speaker at industry conferences and forums and a Visiting Fellow of the University of East London. His training specialities include PR Writing Skills; Media and PR Law and Media Training. He is co-founder of PRT and his training clients include Oracle, Hewlett Packard, 3M and Convergys.
His freelance journalism covers Information Technology. He has contributed to the Financial Times, The Herald Tribune, The Times, The Daily Telegraph, The Observer, Computing, Computer Weekly and other publications covering IT and its impact. Books published include "Software Agents" and "The Computer World".
He has edited Computing and worked as an editor for the Financial Times group, Blackwell Information Services, Oxford University Press and Sterling Publications.
Ramune Luminaire
Ramune worked in magazine publishing and TV production for 20 years before becoming a professional artist. In magazines she worked as a feature writer, beauty editor, home stylist, deputy editor and editor and then specialised in creating and launching new publications, as well as reviewing and revitalising flagging ones. She developed, launched and edited LOOKS magazine and worked on the pre-launch development of More! for Emap, and spent a year developing Me magazine for IPC. She was the launch editor of BBC Holidays for Redwood Publishing, did a lot of development work for the publishers of the TV Times, developed the idea for Chat, and relaunched Slimming and Here's Health for Emap Elan.
In TV Ramune worked for Chanel Four's Club X and was the series editor for BBC2's Rough Guide to Careers before starting her own production company, going on to work as a freelance corporate scriptwriter, with clients including Vogue, M&S, The Department of Employment, Rolls Royce and the Metropolitan Police.
10 years ago Ramune gave it all up to follow her long-term dream of becoming an artist. She studied at Camberwell and St Martin's Schools of Art and now splits her time between her studio home in Ontario, Canada and London, England. Ramune now facilitates a regular programme of courses and workshops about Creativity, as well as running life-skills courses around subjects such as relationships, anger and prosperity.
Piers Ford
Piers is a freelance journalist who specialises in writing
features and profiles. He has contributed to a
number of business, arts and lifestyle publications including
The Financial Times, The Independent on
Sunday, France magazine, BBC
Music magazine, Gramophone,
The Singer, Arts East
magazine, Boards, Nasdaq International
Magazine, Amazon.co.uk,
Heritage and Country Living.
He has a monthly column in the county glossy magazine,
Suffolk Journal and writes extensively for a
number of customer magazines. He specialises in training
PR
Writing Skills and Media
Training.

Leni Gillman
Leni is a writer and journalist who trains
in a wide range of consumer and specialist publishing companies.
As a journalist, Leni has written for leading British
newspapers and their magazines, including the Sunday
Times, Daily Telegraph, Mail on
Sunday and Financial Times. She has
written a range of investigative narratives in partnership with her
husband, Peter Gillman, covering topics as diverse as heart
transplantation and biogenetics, the Chinese occupation of Tibet,
murder mysteries, and controversies over environmental and outdoor
issues. She has won two annual Awards for Excellence from the British
Outdoor Writers Guild.
Leni has also co-authored several books, including the history
of internment in Britain during World War Two and a biography of David
Bowie. Most recently, The Wildest Dream, the Gillmans' biography of the
mountaineer George Mallory, was published in the UK and the US, and in
2000 won the coveted annual Boardman Tasker award, the world's top
prize for mountain writing.
Peter Gillman
Peter is one of Britain's most experienced feature writers and
investigative journalists. He spent 12 years on the staff of the
Sunday Times during the Harold Evans era,
including five years as co-editor and chief writer on the famed Insight
team. In that time he reported from war-zones from Beirut to Belfast.
He now writes regularly for the Sunday Times
Magazine and the Mail on Sunday,
covering topics from the death of the singer Kirsty MacColl to the
secret Scottish childhood of Moors murderer Ian Brady. His article on a
literary hoax involving the US writer Truman Capote was selected to
appear in an issue commemorating the finest work of the
Sunday Times Magazine.
He specialises in outdoor topics and has won five annual
journalism awards from the Outdoor Writers Guild. He has written a
dozen books, including a biography of David Bowie, co-authored with his
wife Leni. Their biography of the Everest pioneer George Mallory won
the Boardman Tasker prize for mountain writing in 2000. He has
undertaken investigative work for BBC TV. He has been running acclaimed workshops and masterclasses in
feature writing, news writing and investigative journalism for 20
years.

Mary Gwynn
Mary is a highly respected editorial consultant and trainer, who counts blue chip companies such as Waitrose, Haymarket and the BBC amongst her clients. Formerly editor in chief of The M&S Magazine, the flagship title at Redwood, she has also worked on Good Housekeeping, Woman and Home and BBC Good Food. Mary's training includes PR Writing Skills and Media Training.
Ian Kemp
Ian is a freelance editor, writer and consultant. He edited and wrote for the business IT and telecoms publications at Emap for eight years. He has also worked in public relations at Shandwick Communications, and has contributed to print and online media including The Independent, Economist Reports, Business Week, Communications Week, Mobile Communications, International Healthcare and PC Direct. He specialises in training PR Writing Skills.
Susan Marling
Susan is an award-winning journalist and broadcaster. Her experience spans the national press, BBC television and radio, Channel 4 and a selection of magazines and journals. She runs an independent radio production company, Just Radio, which is part of Just Television (specialising in news and current affairs). She is a double Sony Gold award winner and has presented Woman's Hour, Punters, Breakaway and Kitchen Cabinet. Alongside her radio career she has made regular TV appearances including Dispatches and Travelog for Channel 4. She is a regular contributor to The Daily Telegraph and BBC Good Food travel pages, has written a weekly column in the travel pages of The Independent on Sunday and Daily Mail and was travel editor of Good Housekeeping. She is a Media Training specialist.
Karen May
Karen started her journalistic career in the marketing and
business press before moving to Hong Kong for three years where she
worked on the region's leading lifestyle title for American Express
Cardmembers, Expression. She was also an arts
columnist on the Sunday Morning Post newspaper and
the Hong Kong bureau chief for a music and film magazine called
M3.
On her return to the UK, she continued her career in contract
publishing and has been a writer, sub-editor and editor for a range of
client magazines including Lexus Cars, Cable & Wireless, Tesco,
NASDAQ, BT and Nationwide. She was also the launch editor of
Choices, a weekly entertainment/listings magazine
for cable TV and telephony giant NTL, which was distributed via the
national and regional press.
For the past seven years she has been freelance; working as a
writer, editor and trainer for companies including IPC Magazines,
Forward Publishing, John Brown Citrus Publishing, Redwood Publishing
and Redactive, among others.
She also specialises in internal communications and currently
has several clients in this field.
Craig McGregor
Craig has an advertising, media management, and marketing services background and has held senior management positions at The Times, United News and Media and London Newspaper Group. He has lectured for the CAM Certificate and Diploma courses, specialising in media, advertising and strategic planning, and manages communications for a variety of clients across a wide range of industry sectors. Craig's training specialties include Marketing and Writing Skills.
Guy Meredith
Guy is a scriptwriter, consultant and trainer with 25 years' experience in television, film and theatre. He helped initiate the PILOTS writing programme, of which he was Head of Studies from 1996 to 2003. Guy began his writing career in sit-com but then branched out into a number of other areas, including long-running series, soaps, TV movies and films. Apart from comedy, he has written dramas, thrillers, detective mysteries and even horror.
Liz Nice
Liz is currently a contributing editor to New Woman as well as a lecturer in journalism at Sheffield University. Before this she went to the US as editor in chief of Twist Magazine, where she relaunched it, turning it from a celebrity monthly into a teen lifestyle magazine. She has done freelance writing and editing at Marie Claire; was the editor of Bliss (which she relaunched and for which she was nominated as PPA Editor of the Year in 2001); deputy editor of More! and Take a Break. She has written articles for the Daily Express, The Observer, Best, Chat, Glamour and Looks. Liz specialises in PR Writing Skills.
Gill Pyrah
Gill is an experienced radio, television and print journalist. She has presented Radio 4's Kaleidoscope, Midweek and Gardeners' Question Time as well as Channel 4 Daily and the political briefing programme, The World This Week, also on Channel 4. At LBC Radio she hosted her own daily two-hour afternoon show of interviews, news, debate and phone-ins, The Pyrah Programme, for which she was named the Variety Club's Independent Radio Personality of the Year. Her print work includes contributions to Cosmopolitan, The Daily Telegraph and The Listener. Gill is a Media Training and Presentation Skills specialist.
Jeremy Scholfield
Jeremy founded 'Skin', a new branding and design consultancy in 2004, and specialises in brand identity, packaging design and retail identity and graphics. He was previously a board director of Interbrand, where his clients included Unilever, Procter & Gamble, Marks and Spencer, Waitrose, Seagram and The National Trust. Before this he was a board director of Newell and Sorrell where he managed and directed their Boots' business for over 12 years, as well as working with Halfords, Schweppes, Austin Reed and Warehouse. He has won three DBA Design Effectiveness awards, two Clios and an International Global Award.
Jonathan Simnett
Jonathan is managing director of Big Stick Communications. Prior to this he was vice chairman in the UK of Brodeur Worldwide (now Pleon), a global public relations and marketing communications consultancy. Brodeur Worldwide became one of the first UK companies to hold and retain Investor in People accreditation and was the only company to have been awarded `Best Staff Development` at the PR Week awards three years in succession. Jonathan specialises in training Winning Business by Understanding Business; Strategic Planning; Team Days; and PR Skills, including Messaging and Positioning.
Michele Sinclair
Michele Sinclair started the Business Improvement Consultancy in 1994 and specialises in management, personal and career development skills. She works both one-to-one and in small groups and has worked with clients in the UK, Italy, Holland, France, Germany, Scandanavia and Canada. Some of her clients include Dennis Publishing, Ford Financial, Pfizer, Svenska Handelsbanken, Reed Elsevier, WeberShandwick, The Conran Group, Edelman Global Communications and the Music Publishers Association.
Prior to this, Michele was a director of Invicta Training Ltd for eight years. Her role included the delivery of management, sales and customer care programmes in the UK and overseas as well as direct responsibility for the marketing of the company. She has worked with ETC for over 10 years and has a wide experience of many industries at all levels and her pragmatic approach produces tangible results.

Susanne Schantz
Susanne has a fantastic mix of editorial, business and digital experience. She is an accomplished manager, editor and writer with more than 10 years experience in interactive and mobile industries. She is proficient in all areas of digital and wireless content and editorial, with a specialty in developing new content and channel opportunities. As well as training, she speaks regularly at industry gatherings on new technology in mobile and Interactive communities.
Gillie Tennant
Gillie has many years of agency experience working as a UK and pan-European PR manager with a variety of clients including IBM, Microsoft, Cable & Wireless, Philips Semiconductors, Interoute, Comverse, Argogroup, European analyst firm Gartner, Interactive Objects and NetScaler (acquired by Citrix). She has also worked in-house as the European PR Manager for BEA Systems.
Barry McIlheney
Born in Belfast in 1960, Barry is a graduate of Trinity College Dublin and the prestigious journalism school at London's City University.
After a brief spell in local newspapers and rock bible Melody Maker, Barry was appointed editor of Smash Hits in 1986, overseeing the title's rise to its highest-ever circulation. From there he moved on to become launch editor of Empire, now the biggest-selling film magazine in the UK. He was also managing editor of the UK edition of Premiere, the biggest-selling movie magazine in the US.
In 1994, Barry became managing director of Emap Metro, publishers of titles such as Q, FHM, Empire, and Mojo. In 1999 he was part of the team that launched heat, before moving to Paris to oversee the launch of the French edition of FHM.
A year later, he returned to the UK as chief executive of Emap Elan, publishers of titles such as Elle, Red, and The Face. In 2003, Barry moved back into editorial as Emap editor-in-chief of new product development, overseeing the launch of Zoo Weekly both in the UK and Australia.
At the end of 2006, having also worked on the launch of Zoo South Africa, Barry moved to a part-time consultancy role with Emap, continuing to work on new product development as well as contributing to a number of titles within Emap and beyond.
An experienced broadcaster on TV and radio, Barry has also won a number of awards in his career, and has for many years given training seminars both within Emap and to other interested parties. He is currently working on his first book.
Tony Westbrook
Tony is a freelance author, editor and publishing consultant, concentrating on editorial cross media issues. Most recently he has looked at the relationship between print and online for Future and VNU. Before this he was editorial director of VNU Business Publications and before that editorial director of ZDNet/CNet UK. He launched IT Week for Ziff-Davis UK, having joined the company in 1992 to launch the monthly magazine PC Direct. He has also been editor-in-chief of PC Direct, PC Magazine and set up ZDNet UK. Previous editorships include Reed's Systems International and VNU's Apricot User.
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